Module 2: Formulating Your Social Media Engagement Plan

Formulating your social media engagement plan provides students with a strategic framework for developing their social media engagement plan. Students will receive a copy of the CEPSM Social Media Engagement workbook that the facilitator will use as a reference in this module as well as serve as a reference to students when developing their own process and social media engagement plan. During this module students will be given in class activities (including a hands-on introduction to monitoring tools) to be completed in small groups during the session. Participants will be asked to fill out the questions that need to be addressed before an effective social media engagement plan can be written and implemented. The CEPSM workbook/presentation format has been designed to allow for maximum interaction and productivity given the time constraint. After certain steps are presented, participants will be given a brief period to fill out the questions for that step or conduct the required hands-on tasks. A few of the steps are to be completed by participants upon returning to their place of work as they require proper due diligence. Additionally, some of the steps will be introductions to more complex concepts that  will be covered in greater detail in subsequent modules.

Instructor: Mike Kujawski