This is an introductory course, providing a basic understanding of the marketing concepts, and building a foundation for future courses in marketing. It covers a broad range of topics in marketing: sales, advertising, sales promotions, distribution, pricing, product design and packaging, customer service, marketing research, etc. After learning this course, students will gain a basic understanding of marketing, develop a working vocabulary of marketing terminology, become familiar with marketing concepts, and understand the application of marketing techniques to real world problems.
The course will incorporate both lectures and discussion. Lectures will reinforce and expand upon material found in the text. Discussions and in-class activities are designed to foster active learning to bring new perspectives to course material. Students are expected to have read the text and assigned materials before class, so that discussion can occur during class time. Class discussions can make the learning experience more enjoyable and fulfilling for everyone involved.
- Instructor: HEJUN ZHUANG