Prerequisites: 16:261 with "C+" or better grade.
Using a marketing simulation, this course is designed to assist students in acquiring skill and experience in strategic marketing decision-making. By understanding how changes in markets, industries, external environments and organizational strengths and weaknesses create marketing opportunities and threats, students are exposed to the role of strategic marketing decision-maker by developing and executing target market and positioning strategies in a competitive marketing strategy environment.
Students will also work in pairs to research and take a position on a marketing topic and debate the topic in class.
Students are encouraged to read widely, including business-related news. During the semester, students will submit summaries and analyses of two articles.
3 lecture hours per term, one term
Transfer Equivalents: Look up 16:367 in the BU Course Transfer Database.