16:374 Business Marketing Management [Pswarayi]


Prerequisites: 16:261 or permission of Instructor.

Business marketing management is also referred to as industrial marketing, business-to-business marketing, or, simply, business marketing. At its heart, it encompasses those management activities that enable a supplier firm to understand, create, and deliver superior value to organizational buyers, including commercial businesses, governments, and institutional customers. Special challenges and opportunities confront the marketer who intends to serve the needs of organizations rather than households. This course is designed to provide students with basic understanding of the concepts and applications of business marketing, It helps them develop critical analysis and problem-solving abilities in the area of marketing management decisions for business markets.

3 lecture hours per week, one term

Transfer Equivalents: Look up 16:374 in the BU Course Transfer Database.